In the fall of 2011, Gregg Rozeboom dreamed of a restaurant where his family could eat the highest quality, healthiest, 100% plant-based food available. He, along with his dad and brother Bruce, visited top-notch juice bars and healthy restaurants in major cities across the country and created his vision for the restaurant. He turned that dream into a reality when, Fruitive, the first certified Green Restaurant in Southeast Virginia, opened in May 2012.
Now in our third year, we have gained a reputation as a community-focused organization that is value driven and uncompromising in quality and promise. For this reason, we continue to attract amazing individuals whose passion for wellness, quality, and sustainability drive their work as well as their personal worldview. Fruitive has recently become the first Certified Organic restaurant in Virginia and is in the process of certifying the new DC location.
As we continue to grow into new cities and communities across the country, we hope to have the same level of success in promoting health and wellness as we have had in our hometown. In the meantime, we are excited to bring Fruitive to a larger audience by offering our signature juice fasts and cold-pressed juices online with nationwide delivery.
Live Your Health, Enjoy Fruitive!