In the fall of 2011, Gregg Rozeboom dreamed of a restaurant where his family could eat the highest quality, healthiest, 100% plant-based food available. He, along with his dad and brother Bruce, visited top-notch juice bars and healthy restaurants in major cities across the country and created his vision for the restaurant. He turned that dream into a reality when Fruitive opened in May 2012.

Now going into our fifth year, we have gained a reputation as a community-focused organization that is value driven and uncompromising in quality and promise. For this reason, we continue to attract amazing individuals whose passion for wellness, quality, and sustainability drive their work as well as their personal worldview. Fruitive's passion to bring organic options to the market has led us to become the first Certified Organic restaurant in Virginia and one of only two in Washington, DC.

As we continue to grow into new cities and communities across the country, we hope to have the same level of success in promoting health and wellness as we have had in our hometown. 

Live Your Health, Enjoy Fruitive!