100% Plant Based
If it didn’t come from the earth, then it doesn’t make the cut at Fruitive. As a company that believes in living our health, we function without the addition of animal products. Only veggies, fruits, whole grains, legumes, nuts, seeds, herbs and spices make it on our menu.
We pride ourselves in transparency at Fruitive, we make the decision every day to supply our customers with the highest quality produce available. The produce in our dishes and juices is sourced from people, companies, and farmers that we believe in and trust. By purchasing our produce from local farmers and organic suppliers who care about the nutrient density and purity of their soil, makes our products not only more sustainable, but also more nutrient-dense. Check out our daily organic ingredient listing here.
In partnership with the Vaad Hakashrus of Tidewater, Fruitive has committed to using only approved kosher methods in producing juices and nut milks.
View our certification here.
We make the choice to use glass for our cold-pressed juices. We offer glass because it is the best vessel for housing our nutrient-dense juice. Unlike plastic, which can potentially leach chemicals into the juice, glass is a safe, recyclable, reusable, sturdy, and sustainable material. This means less waste added to the world, and a less toxic you. We offer a $1 bottle credit to customers who would like to be a part of our recycling efforts. We also encourage those who decide to hold onto their bottles to share your creations with us on instagram @fruitive!
Made from Scratch
We start with single ingredients from our pantry to craft our menu. Our ingredients are never artificial, and are always 100% plant-based.
*Our veganaise, flax spelt bread and tortillas are not house made.
COLD-PRESSED & NON-HPP
As far as juicing goes, cold pressing is the best method. It’s a gentle process that places fruits and vegetables under 2,000 pounds of pressure to extract the raw juice. No excessive oxidation occurs and no heat is applied, allowing the live cells of the produce to remain intact. All of the raw nutrients, antioxidants, probiotics, and enzymes are maintained, while the fiber is left behind (which actually makes it easier for our bodies to absorb all the nutrients quickly and effectively). The result is a raw, unpasteurized juice that maintains all the nutritional integrity (sans-fiber) of the original produce.
To extend shelf life, many juice companies pressure pasteurize their cold-pressed juices through a process called HPP, or high-pressure processing. About 60,000lbs of extra pressure is added to the juice after packaging (plastic must be used), which deactivates microorganisms and live enzymes whose natural chemical activities slowly decompose the juice overtime. Thus, the juice lasts longer than the raw produce would have, making it easier to store, sell and ship. However, it’s those live microorganisms and enzymes that contribute to the ingredients’ nutritional quality, and by deactivating them you lose out. Using HPP essentially negates the concept of drinking fresh, nutrient-dense, full-integrity juice.
In order to keep all the nutrients, all the probiotics, and all the enzymes of the produce intact, Fruitive does not use HPP! Our cold-pressed juice will remain nutritionally intact for about 4 to 5 days, just like raw produce that you would buy at your local farmers’ market.
What does wellness or “to be healthy” really mean to you? At Fruitive, we believe that everyone is a true individual, and that your path to true health and happiness is as unique as you are. And thus, our motto:
LIVE YOUR HEALTH. LIVE YOUR VALUES.
To #LiveYourHealth means to explore, discover, listen, and pursue what’s personally healthy for you! It’s about setting your health standards, sticking to them, and enjoying the journey. To #LiveYourValues means to stay true to yourself by honoring your beliefs and standards through integrity and authenticity. We love our motto, it is the principle we work and live by, and it is our heartfelt challenge for you to do the same. Learn more about how we Live Our Health and Live Our Values below.
HOW FRUITIVE STARTED
In the fall of 2011, Gregg Rozeboom dreamed of a restaurant where his family could eat the highest quality, healthiest, 100% plant-based food available. He, along with his dad and brother Bruce, visited top-notch juice bars and healthy restaurants in major cities across the country and created his vision for the restaurant. He turned that dream into a reality when Fruitive opened in May 2012.
Now going into our fifth year, we have gained a reputation as a community-focused organization that is value driven and uncompromising in quality and promise. For this reason, we continue to attract amazing individuals whose passion for wellness, quality, and sustainability drive their work as well as their personal worldview. Fruitive's passion to bring organic options to the market has led us to become the first Certified Organic restaurant in Virginia and one of only two in Washington, DC.
As we continue to grow into new cities and communities across the country, we hope to have the same level of success in promoting health and wellness as we have had in our hometown.
Live Your Health, Enjoy Fruitive!